# Get up to Speed with our E-commerce blogs | 42Signals

## [How to Set Up Product Alerts For Your Digital Products To Know When Prices Fluctuate](https://www.42signals.com/blog/how-to-set-up-product-alerts/)

Picture this: You are selling an Amazon best-seller at a competitive price. One day you wake up and notice a dip in your sales. After some digging, you find out that a competitor has lowered their price while you are sleeping. Even worse, a third-party reseller is violating your Minimum Advertised Price (MAP) policy and […]

## [How to Understand Your Brand’s Share of Visibility Across eCommerce Marketplaces Like Amazon](https://www.42signals.com/blog/share-of-visibility-guide/)

How to Understand Your Brand’s Share of Visibility Let’s think about your product’s performance on Amazon for a second. If it’s buried on page three of Amazon’s search results while competitors dominate the top spots, it means a significant amount of lost sales. For brands selling on platforms like Amazon, Flipkart, and others, understanding your […]

## [Vendor Funding vs Category Funding: What it is, How to Track it, and What it Means for your Ecommerce Brand](https://www.42signals.com/blog/guide-to-vendor-funding-in-ecommerce/)

Understanding Vendor Funding Setting the right discounts is a delicate balance. Ensuring the right value where your business profits and customers are happy with the deal too is a tricky line to walk. That’s where understanding vendor funding (VF) is important.  What’s Vendor Funding and Category Funding? Vendor funding, in essence, is when the brand […]

## [Tru Fru’s Frozen Fruit Success: How Data Analytics Fueled Their Growth](https://www.42signals.com/blog/tru-fru-health-food-success-story/)

Tru Fru, a brand known for its innovative approach to frozen fruit snacks, has captured the attention of health-conscious consumers across the United States. Their products, including the popular Tru Fru strawberries, have become staples in grocery store freezers, including at Costco, where their bulk-sized offerings have found a strong foothold.  The brand’s rapid growth […]

## [Competitor Price Comparison Software: The Key to Deciding Prices That Sell Products](https://www.42signals.com/blog/guide-to-competitor-price-comparison-software/)

Setting prices too high can alienate customers, and low prices may mean sacrificing profit margins. The easy solution here is to go with a competitor price comparison software. In essence, these tools provide the right data for brands to optimize pricing strategies and maintain relevance in crowded markets.  Let’s explore how these platforms work, their […]

## [Amazon Keyword Analysis: Unlock Higher Rankings and Sales on Amazon](https://www.42signals.com/blog/amazon-keyword-analysis-for-sales-and-visibility/)

Are you aware that 70% of Amazon shoppers never click past the first page of search results? This indicates that if your product is not ranking for the appropriate keywords, it is nearly impossible for potential customers to find it. Amazon works differently from traditional search engines because it was established for product discovery, and […]

## [NotCo’s Vegan Revolution: How Data-Driven Strategies Are Disrupting the Food Industry](https://www.42signals.com/blog/notco-vegan-ai-powered-food-revolution/)

The global food industry is undergoing a seismic shift. As climate concerns, ethical consumption, and health-conscious lifestyles reshape consumer preferences, plant-based alternatives have surged from niche products to mainstream staples. At the forefront of this revolution is NotCo, a Chilean startup leveraging artificial intelligence (AI) and data science to create vegan foods that challenge the […]

## [Keyword Competitor Analysis: How to Dominate ECommerce and Quick Commerce Search Rankings in 2025](https://www.42signals.com/blog/keyword-competitor-analysis-for-ecommerce-success/)

A well-funded competitor launches a new quick commerce platform, outranking your online store overnight. Their products dominate search results, eating into your revenue. Meanwhile, your keyword strategy remains static—outdated and ineffective. Before you know it, their share of search grows while yours plummets. If this sounds familiar, you need to rethink your approach to keyword […]

## [Scraping ECommerce Website Reviews: The Secret Weapon to Product Innovation and Building Customer Trust](https://www.42signals.com/blog/ecommerce-website-reviews-scraping-for-product-insights/)

What’s the benefit of scraping ecommerce website reviews? A customer slams your latest product on Amazon: “The smartwatch battery dies in 4 hours. Overpriced and useless!” Within days, similar complaints stack up. Sales plummet by 35% as competitors tout “24-hour battery life” in their ads. Meanwhile, your team is oblivious, unaware that buried in those […]