# Get up to Speed with our E-commerce blogs | 42Signals
## [Leveraging Voice of Customer Analytics to Gain Competitive Advantage](https://www.42signals.com/blog/how-to-leverage-voice-of-customer-analytics-to-gain-competitive-advantage/)
As a business owner or marketer, have you ever wondered what your customers really think about your products or services? It’s not always easy to know what your customers want, but fortunately, there are powerful voice of customer analytics applications. The impact of leveraging Voice of Customer analytics applications cannot be overstated. By using voice […]
## [House of Brands Reinvented: Power of Digital Commerce](https://www.42signals.com/blog/house-of-brands-reinvented-the-power-of-digital-commerce-and-data-driven-strategies/)
Imagine walking down the aisle of a supermarket in the pre-ecommerce era, picking up products from brands like Tide, Dove, and Nescafé. These familiar names were all part of the portfolios of traditional House of Brands companies like Procter & Gamble, Unilever, and Nestlé. These companies built their empires by managing a diverse range of […]
## [ECommerce Pricing Strategies To Supercharge Your Ecommerce Sale](https://www.42signals.com/blog/pricing-strategies-to-supercharge-your-ecommerce-sale/)
Pricing is a critical component of any successful ecommerce business. It can make or break your business, and it is essential to set the right price to attract and retain customers. eCommerce Pricing strategies should be continuously optimized to stay competitive and increase sales. According to a study conducted by BigCommerce,87% of customers are influenced […]
## [Price Elasticity in E-Commerce: How to Calculate and Use It for Optimal Pricing](https://www.42signals.com/blog/price-elasticity-ecommerce/)
Price Elasticity in E-Commerce for Online Brands Price elasticity in e-commerce quantifies how sensitive your e-commerce sales volume is to price changes, providing a framework to move beyond cost-plus pricing to revenue-maximizing strategies. By calculating the Price Elasticity of Demand (PED) — the percentage change in quantity demanded divided by the percentage change in price […]
## [The Power of Price Analytics in E-commerce Decision Making](https://www.42signals.com/blog/price-analytics-category-benchmarking-for-ecommerce/)
Have you ever wondered how certain companies manage to disrupt the marketplace and gain a dominant position seemingly overnight? While various factors contribute to a brand’s success, one of the most influential aspects is a comprehensive market and product category analysis. In today’s hyper-competitive e-commerce environment, striking a balance between branding and competitive pricing is […]
## [Competitor Price Monitoring: Why You Shouldn’t Ignore It](https://www.42signals.com/blog/competitor-price-monitoring-why-you-shouldnt-ignore-it/)
What is Competitor Price Monitoring Competitor Price Monitoring is regularly tracking and keeping an eye on what your competitors are charging for their products or services. By doing so, you can gather valuable insights into market trends, identify pricing opportunities and threats, and make informed decisions about your own pricing strategy. It may not be […]
## [Understanding Minimum Advertised Price Violations: A Comprehensive Guide for Retailers](https://www.42signals.com/blog/understanding-map-pricing-a-comprehensive-guide-for-retailers/)
What is Minimum Advertised Price (MAP)? Definition and Key Concepts Minimum Advertised Price (MAP) is a critical, unilateral pricing strategy where manufacturers or suppliers set the lowest price at which retailers can advertise their products. It is a foundational tool for brand protection, designed to maintain product value, ensure fair competition, and prevent damaging price wars among resellers. Key […]
## [The Importance of Customer Sentiment Analysis for Ecommerce Businesses](https://www.42signals.com/blog/the-importance-of-customer-sentiment-analysis-for-ecommerce-businesses/)
In today’s hyper-connected world, ecommerce businesses are facing increasing competition to stand out and retain customers. To achieve this, businesses need to understand what their customers want and what they’re saying about their products and services. This is where customer review sentiment analysis comes in. Customer Sentiment Analysis Customer Sentiment Analysis is a technique used […]
## [The Benefits of Ratings and Reviews Analyzer for E-commerce Businesses](https://www.42signals.com/blog/the-benefits-of-ratings-and-reviews-analyzer-for-e-commerce-businesses/)
When was the last time you purchased a product without having a look at its rating or reading the reviews? For me, it’s been over a decade. Most consumers almost never purchase an item without looking at the ratings first and a survey by Power Reviews finds that 99.9% of consumers read reviews when they […]