# Share of Voice

Share of Voice (SOV) is a marketing metric that measures the proportion of all brand mentions, conversations, or advertising within a specific market that is about your brand. It represents how much "airspace" your brand occupies in the competitive landscape. Traditionally, SOV referred to the percentage of advertising spend a brand had compared to its competitors. In the digital age, its definition has expanded to include: Earned Media: Share of brand mentions in press articles, blogs, and social media. Owned Media: Share of traffic to your website compared to competitors' sites. Paid Media: Share of impressions in paid search and social advertising. A high Share of Voice is correlated with increased brand awareness, top-of-mind consideration, and often, market share. By monitoring SOV, marketers can understand their competitive position, measure the impact of PR and marketing campaigns, and identify opportunities to increase their presence in the market. The goal is to ensure your brand is part of the relevant conversation, ultimately driving consideration and purchase.

## Additional resources: 

[Share of Voice Guide](https://keyword.com/blog/seo-share-of-voice/)