# Sephora

# Track Every Launch & Trend on Sephora 

 See exactly which products appear in "Chosen For You", monitor New Launches the moment they drop, and deconstruct competitor Value Sets & Sales.  ![](https://www.42signals.com/wp-content/uploads/2026/03/Sephora-Dashboard.webp) [ SCHEDULE A DEMO ](https://www.42signals.com/schedule-demo/) [ Sign Up ](https://app.42signals.com/users/sign_up)## Decoding Sephora's Discovery Engine 

Visibility on Sephora isn't just about search rank; it's about appearing in the algorithmic recommendation widgets and "New" carousels that drive discovery.

 ###  Launch Velocity 

 Competitors launch fast. We track "Just Dropped" products daily to give you immediate visibility into new assortment entries.

###  Algorithmic Visibility 

 Are you appearing in "Chosen For You" or "Recommended For You"? We track these dynamic placements across different user profiles.

 New Product Launch Activity (Last 30 Days) ## Four Pillars of Assortment Intelligence 

###  "Chosen For You" Tracking 

ALGORITHM

 Sephora's homepage is highly personalized. We monitor which products consistently appear in the high-value "Chosen For You" and "Recommended" widgets across various buyer personas. - Track Personalized Slot Frequency
- Analyze "Similar Products" Associations
 
###  New Launch Radar 

NEW ARRIVALS

 Never miss a competitor drop. We scrape the "Just Arrived" and "New" sections daily to log every new SKU, its launch price, and its initial review velocity. - Daily Alerts on Competitor SKUs
- Track "New" Badge Duration
 
###  Beauty Offers & Codes 

PROMOTIONS

 We scrape the active "Beauty Offers" page to catalogue every running promotion. From "Free Foundation Sample" to "500 Bonus Points", know exactly what incentives are live. - Log Active Promo Codes
- Monitor Sample Availability Status
 
###  Value Set Analytics 

BUNDLES

 Value sets drive huge volume. We analyze the composition of competitor sets, comparing the "Stated Value" against the "Selling Price" to reveal their discounting strategy. - Price vs. Value Analysis
- Track "Limited Edition" Sell-Through
 
## Sale Radar: Track "Up to 50% Off" Events

 Sales are volatile. We track the 860+ items currently under the "Limited Time Sale" tab to help you benchmark your discounting strategy against Fenty, Urban Decay, and more. ###  Discount Depth Analysis 

 Are you discounting enough? We see that Fenty Beauty is slashing prices by 50% on Suede Powder Blush ($14 vs $28), while Urban Decay hovers around 30% ($16.10 vs $23).

###  Category Volume Tracking 

 Know where the volume is. Current data shows high saturation in Makeup (331 results) and Skincare (306 results), identifying where the competition is dumping stock.

###  High-Velocity Stockouts 

 Viral items like the Laneige Lip Mask ($19.20) and Touchland Sanitizers ($9.60) move fast. We track "Limited Edition" flags to predict when stock will dry up.

 Average Discount by Brand  Value Set Competitive Landscape ## Analyse the "Value" Strategy

 Are your holiday kits competitive? We break down every Value Set in your category. ###  Component Analysis 

 We identify exactly which mini or full-size products are included in competitor bundles.

###  Discount Depth 

 We calculate the effective discount percentage of every set (e.g., "$114 Value for $66" = 42% Off).

###  Stock Velocity 

 Know which sets sell out in days versus those that linger on the shelf.

## See What's Trending Before Your Competitors Do

Get full visibility into Sephora's assortment, launches, and promotional ecosystem.

 [ SCHEDULE A DEMO ](https://www.42signals.com/schedule-demo/) [ Sign Up ](https://app.42signals.com/users/sign_up)