Glossary Category: Business Models & Sales Channels

The practice of selling additional, complementary products or services to an existing customer.

A retail approach that provides a seamless customer experience across all channels and devices (online, mobile, in-store).

A cross-channel approach to sales that provides a seamless customer experience whether the client is online, on a mobile device, or in a physical store.

An architecture where the front-end (the “head”) of an e-commerce store is decoupled from the back-end, allowing for more flexible customer experiences.

A comprehensive plan that outlines how a company will achieve its goals online, informed by data and insights from e-commerce analytics.

A business that sells its own products directly to consumers online, bypassing intermediaries like retailers.

E-commerce transactions where a business sells directly to end consumers.

E-commerce transactions between businesses (e.g., a manufacturer selling to a wholesaler).