Digital Shelf Analytics
Intelligence to simplify complex eCommerce data
Track, manage, and optimize your product performance across online channels. With Digital Shelf Analytics solution, track KPIs like share of search, product availability, pricing related analytics, and reviews to amplify your online growth. Discover product trends to gain competitive insights, both at category and brand levels across marketplaces.
Equipped with a self-service dashboard, users benefit from –
- Tailored Insights for Every Team: Craft custom reports that cater to your specific needs.
- Visualization Freedom: Create clear and concise reports with various chart types.
- Data on Your Terms: Customize the data points to match your organization’s structure and goals.
- Goodbye Generic, Hello Actionable: Ditch the one-size-fits-all approach and derive insights that translate into action.
- Collaboration Made Easy: Share your reports seamlessly across teams.
Built for E-Commerce Consumer Brands
B2C Brands
Determine category trends to improve product conversions across eCommerce platforms. Business-to-consumer brands can benefit by getting insights into competitors’ product ranges and you can also optimize your product portfolio.
D2C Brands
Fuel product-level profitability, and succeed at speed and scale across direct-to-consumer platforms for high-growth businesses in the digital-first economy. Get a competitive intelligence advantage and get real-time information on discounts and promotions.
Marketing/Sales
The product data insights can help marketers and sales professionals to ensure brand visibility and track the omnichannel purchase behavior of customers. Equip frontline executives with information on sales to drive profit margins.
Product Assortment
- Streamline Your Assortment Planning: Leverage data-driven insights to optimize category assortment
- Instantly Optimize Your Inventory: Access data proactively to tailor your merchandise assortment perfectly.
Benefits:
- Quick, data-driven decisions to enhance sales opportunities
- Automatically track your products listings and performance, all in one place, with a user-friendly interface.
Product Price Benchmarking
- Competitive Pricing at Your Fingertips: Maintain consistent pricing of your products across all seller platforms, especially in the regions where the concept of MRP (Minimum retail price) does not exist.
- Market-Savvy Pricing Strategies: Understand market fluctuations, current trends, and ongoing discounts within the category your business operates in
Benefits:
- Maintain fair pricing across all marketplaces, no more disparity
- Data for optimal product placement and price points that compete well within a category
Tracking MAP Violation
- Automated MAP Monitoring: Effortlessly track and address MAP violations with real-time alerts.
- Protect Your Brand Integrity: Keep your pricing consistent and competitive across platforms.
Benefits:
- Proactive violation detection to prevent brand dilution
- Identify partnership opportunities with merchants selling competitor products
Competitive Analysis
- Insightful Seller Performance Analysis: Gain instant insights into competitor strategies and product highlights.
- Strategic Market Positioning: Leverage detailed analysis to position your products effectively.
Benefits:
- Competitor analysis that helps identify key selling points, features, and benefits of listed products
- Strategic decision-making with competitor data to reduce opportunity costs and positively impact revenue
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