NEW REPORT - How did Dussehra prices differ across Indian cities? Download our report to find out!
NEW REPORT - How did Dussehra prices differ across Indian cities? Download our report to find out!
The answer, for your digital shelf
Everything worth knowing about 42Signals — what we track, how the data works, pricing, onboarding and support. Search it, or browse by topic below.
Walk through your brands, competitors and platforms with someone who knows the digital shelf. Quickest way to a trial or demo.
Prefer email? Reach sales for trials and demos, or the wider team for anything else.
Grouped by topic and written to be skimmable. If you can’t find what you’re after, the support options above will get you a human.
Who we are and what problem we solve.
42Signals is a digital shelf analytics and competitive intelligence platform for consumer brands. We track how your products show up across marketplaces and quick-commerce apps — pricing, availability, search rank, share of voice, MAP violations and what shoppers are saying — and turn all of it into dashboards and alerts you can act on. We’re a subsidiary of PromptCloud, with India-first depth and global coverage available on request.
Mainly B2C and D2C consumer brands that sell through online retail and quick commerce. We work across categories like beauty and personal care, FMCG, electronics and mobiles, fashion and apparel, food and beverage, and pet care — with insights tailored to the quirks of each one.
It’s a nod to Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, where 42 is the answer to life, the universe and everything. The digital shelf throws off a lot of noise — our job is to pull the signals out of it and hand you the answer you can act on. There’s a bit more on our story page.
We’re backed by our parent company PromptCloud, which has spent more than a decade building custom web-data solutions for Fortune 500 companies. Extracting data at scale, speed and accuracy is the thing they’ve spent years mastering — 42Signals is that muscle pointed squarely at the digital shelf.
What the platform actually does.
We solve two big problems. Digital Shelf Analytics covers pricing, product availability, share of search, competitor moves and MAP violations. Voice of Customer Analytics reads reviews and ratings to tell you what shoppers actually think. Together they give consumer brands one place to track, protect and grow their online presence.
MAP violations and seller intelligence, share of search and keyword rank tracking, product availability and out-of-stock reporting, sponsored ranking and ad tracking, price benchmarking, and full competitor analysis. You can use the pieces that matter to you rather than buying the whole thing sight unseen.
It’s how you hear your shoppers at scale. We pull reviews and ratings across the platforms you sell on and run consumer sentiment and feedback analysis over them, so you can spot what’s driving love or frustration for your products — and your competitors’ — without reading thousands of reviews by hand.
Yes. You can set up near-real-time alerts for the things that move fast — a price change, a stock-out, a MAP breach or an unusual competitor move — so you hear about them when you can still do something, not in next month’s report.
That’s exactly when the digital shelf gets loudest, so yes. During events like Big Billion Days and the Great Indian Festival you can watch share of search, pricing and availability shift in near real time, and track how your promotions stack up against competitors while the sale is still live.
Where we can see your shelf.
We’re India-first, so Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps — Blinkit, Zepto and Swiggy Instamart — are core coverage. Beyond India we crawl 250+ retail and review sites across 50+ countries, from Amazon and Walmart to Noon and Boots. The full picture lives on our platforms we crawl page.
Yes — it’s one of our strengths. We track Blinkit, Zepto and Swiggy Instamart down to dark-store level, monitoring availability, pricing, share of search and ad placements across specific pin codes. That’s how you see what a shopper in a given neighbourhood actually sees, instead of a national average that hides the gaps.
Absolutely. The network is broad, but your setup is focused — you pick the retailers, marketplaces and regions that matter to your business so you get precise, actionable data without the noise of platforms you don’t sell on.
We add coverage all the time. If a sales channel that’s critical for your brand isn’t in the network yet, we can usually prioritise and onboard it based on demand. Tell the team what you need and we’ll come back with a feasibility check and a timeline.
The categories we know inside out.
We work with consumer brands across beauty and personal care, fashion and apparel, electronics and mobiles, groceries and food and beverage, CPG, and the pet market. Each has its own industry page if you want to see how we approach your category specifically.
Yes — that’s the point. What matters on the shelf is different for every category, so we track the attributes that actually move your business: ingredient lists and shade ranges in beauty, technical specs in electronics, size and fit signals in fashion, pack sizes and availability in F&B. The metrics match how your category really competes.
Usually, yes. Because coverage and data points are configurable, we can set up tracking for specialised or fast-growing categories that don’t fit a standard template. Tell us what you sell and what you need to watch, and we’ll scope it with you.
See the platform in action before you commit.
Yes. Alongside the free trial, we have interactive feature demos that let you see key capabilities in action without any setup — a quick way to get a feel for how 42Signals works before you book a full walkthrough.
Three to start with: the Ecommerce Availability Dashboard for out-of-stock tracking, Price Guardrails Alerts for pricing and MAP moves, and Share of Search for visibility on the shelf. Each shows a real slice of what the platform does.
A feature demo is a self-serve look at one capability — no account, no setup, just click through and explore. A trial is the real thing set up with your brands, competitors and platforms, so you’re looking at your own shelf. Most people start with a demo, then move to a trial once they know what they want to track.
From first look to first insight.
Yes — you can get a week of free trial access to explore the platform. We usually suggest a quick demo first so we can set things up with your brands, competitors and platforms. That way the trial shows data that’s actually relevant to you instead of a generic sample.
Two easy paths: create a free account to look around, or book a demo and we’ll tailor the walkthrough to your brands and platforms. If you already know what you need, emailing sales@42signals.com is the fastest route to a trial.
Days, not months. Once we’ve agreed on your target platforms and metrics, we can usually have your dashboard configured and initial data flowing within a few business days. How many platforms and how much custom data you need will nudge that timeline up or down.
It’s collaborative and straightforward: we align on your key platforms, competitors and KPIs; configure your dashboard and data pipelines; give you initial data to validate and train your team on; then formally launch with a dedicated customer success contact for ongoing support and reviews.
How plans are shaped.
Pricing is flexible and scoped to what you actually track — the number of platforms and competitors, how often data refreshes, and the depth of analytics (basic monitoring versus things like sentiment analysis). After a short discovery call we share a transparent, customised quote that lines up with your goals and budget. You can also see the pricing page for the outline.
Yes. Whether you want a tight setup on a handful of quick-commerce apps or a wide competitive watch across regions and categories, we configure the plan around your scope rather than forcing you into a fixed tier.
Empowering clients with smart insights for a better future. Get eCommerce insights on promotions, product stocks, and market trends. 42Signals equips consumer brands with rich data to turn customer insights into retail excellence.
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