Intelligence to simplify complex eCommerce data
Share of Search is a metric that measures the relative visibility and presence of a brand or product in online search results compared to its competitors. It provides insights into how frequently a brand’s keywords or related terms are being searched by users and how well the brand is performing in capturing that search demand.
Share of Search is an important metric because it helps businesses gauge their market share in terms of online search visibility. By understanding their search density, companies can evaluate their performance, identify areas for improvement, and make informed decisions to optimize their online presence.
A higher Share of Search percentage indicates that a brand is more visible and relevant to users searching for specific keywords or products. It suggests a stronger online presence, higher brand awareness, and potentially greater customer consideration and conversion opportunities. A lower percentage would mean the opposite – lesser awareness and lack of conversions.
That’s where 42Signals provides a comprehensive solution that addresses these gaps and delivers measures to continually optimize strategies.
With a range of features including the Keyword Ranking Dashboard, Competitor Analysis Dashboard and Product Performance Dashboard, the digital shelf analytics’ feature from 42Signals equips businesses with the tools they need to gain a better understanding of their performance and take corrective measures.
Monitoring Share of Search allows businesses to assess their performance over time and track changes in their market positioning.
By identifying fluctuations and trends in their Share of Search, companies can gain valuable insights into the effectiveness of their marketing efforts, the impact of competitors, and shifts in consumer behavior.
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