Tag: Brand Sentiment Analysis
-
iPhone 13: Positive & Negative Aspects
When we think about iPhones, we often picture them as having beautiful, colorful screens and excellent cameras. Some of us might even want to buy one mainly because of its good camera! Imagine this: You’ve been saving money for a long time to buy the iPhone you’ve been wanting. You go to Amazon and search…
-
Vivo vs. Oppo – Decoding Customer Preferences
As smartphones slowly become an extension of our lives, the decision of which one to pick is a significant one. From the plethora of options, two contenders, Vivo and Oppo, emerge as prominent players in the eyes of Indians on a budget. Their promise of easy-on-the-pocket devices and exceptional features has struck a chord with…
-
Unlocking the Secrets of Competitors: Guide to Competitor Analysis
What’s Brand Competitor Analysis? To understand the need for brand competitor analysis, let’s look at an example. For an emerging digital-first or brick-and-mortar business, conducting market research is a crucial first step toward success. A close second would be performing a thorough competitor analysis. This involves more than just a cursory glance at competitors’ social…
-
The Importance of Customer Sentiment Analysis for Ecommerce Businesses
In today’s hyper-connected world, ecommerce businesses are facing increasing competition to stand out and retain customers. To achieve this, businesses need to understand what their customers want and what they’re saying about their products and services. This is where customer review sentiment analysis comes in. Customer Sentiment Analysis Customer Sentiment Analysis is a technique used…
-
Power of Customer Sentiment Analysis in Brand Reputation Management
What’s the need for brand sentiment analysis? Budding brands face intense competition for customer attention and in India alone, the number of digital-first brands has surpassed 600 as of December 2022, according to Statista. In today’s crowded marketplace, emerging digital-first brands, or D2C brands, must compete with hundreds of other companies to capture the attention…
