When we think about iPhones, we often picture them as having beautiful, colorful screens and excellent cameras. Some of us might even want to buy one mainly because of its good camera!
Imagine this: You’ve been saving money for a long time to buy the iPhone you’ve been wanting. You go to Amazon and search for the “iPhone 13 (256GB)“. At first, you’re really excited to finally buy your dream phone, the one you’ve been wanting for months.
You add it to your shopping cart and are just about to pay for it when a little voice in your head tells you to double-check if you’re making the right choice. So, you go back and read reviews from other customers. Here’s what you come across:
Now, even though you wanted the iPhone mainly for its great camera, you also think about how long the battery lasts, how well it performs, and how good the screen looks. Why would you spend your money on a smartphone that might not meet your expectations when there are so many others to choose from, right? So, you decide not to buy the iPhone and start looking at other phones that might meet your expectations for the cost you are paying!
Most of us have been in a situation like this, haven’t we? We’ve had our eyes on a product for a long time, but when it’s time to buy it, we check the reviews and discover it might not be what we expected.
Consumers universally expect brands to be attentive to their feedback. Whether the feedback is positive or negative, customers desire brands to take it into consideration and take action accordingly.
Yet, for major corporations, manually sifting through the entirety of reviews and feedback is an impractical endeavor. So, what can these businesses do? Well, they can turn to tools like 42Signals, which provide them with Voice of Customer Analytics.
Voice of Customer Analytics equips companies with the means to comprehend customer sentiments across various channels, websites, and e-commerce platforms. This invaluable insight empowers brands to gain a comprehensive understanding of their customers’ perceptions and expectations, facilitating product improvement and strategy development.
It is imperative for businesses to redirect their focus towards meeting customer desires and actively soliciting customer input to offer the optimal value and experience. Thus, if you are a customer reading this, do not hesitate to share your valuable thoughts and reviews with your preferred brands to communicate your improvement expectations. And to all the businesses reading this, we suggest you start taking notes!