Amazon Pricing Strategy in 2023: A Comprehensive Analysis
Amazon is a pioneer e-commerce company that revolutionized how businesses operate online. It single-handedly paved the way for ‘accessibility’ wherein people around the country – as it initially began in the United States – were given access to millions of products that could be easily shopped at their comfort. The brand has now become synonymous with convenience, competitive prices, and a vast product array.
As one of the largest online marketplaces, Amazon employs various pricing strategies to attract customers and maintain its market dominance. In this report, we will explore the Amazon pricing model, delve into how different sellers price products on the platform, and discuss strategies for pricing your product effectively on Amazon.
Amazon’s pricing model is built on a robust foundation of dynamic pricing – made to offer the best value to shoppers on the world wide web. This customer-centric approach is rooted in the deep-seated philosophy of the company to make its platform accessible and feasible to all users across all countries. The uniqueness of Amazon’s pricing strategy comes from price fluctuations wherein the product’s price can vary throughout the day. According to a study by Minderest, Amazon may alter product prices by up to 20% when its competitors offer promotions or discounts1. A user shopping in the morning might find a better deal than another user shopping at night.
With the addition of multiple sellers for each product category, Amazon can offer the lowest product price based on seller preference. As sellers are ranked in the ‘Buy Now’ section taking into consideration the lowest product price among other factors, they are incentivized to keep prices competitive to get more sales.
The following sections of the report will explore the seller aspect of Amazon and its impact on pricing. To know more about the different strategies brands can adopt and their advantages, download our report today.