Understanding the Importance of Digital Shelf Data Analysis: A Comprehensive Guide
The world today is vastly different from how it operated one to two decades ago. As the internet breathed life into hyper-connectivity, everyday tasks became much easier. From staying in touch with friends to working online to even shopping online, nothing is out of reach anymore.
The Digital Shelf: An Overview
The digital shelf refers to the virtual space where products and services are displayed on e-commerce websites, mobile apps, or other online platforms. Usually served as a digital counterpart to physical store shelves, its product placement is as important as its physical partners.
Elements of the digital shelf include product images, descriptions, prices, availability, reviews, ratings, and related products. In a means to stand out, retailers online strive to create visually appealing and user-friendly digital shelves that attract and retain customers. To achieve this, they turn to digital shelf data analysis to gain insights and make informed decisions.