As e-commerce continues to rise in prominence and more brands strive to make their mark online, the importance of optimizing one’s digital shelf becomes even more significant. Digital shelf analytics tools provide the data-driven insights needed to understand how products perform online, optimize content, drive sales, and ultimately enhance the consumer shopping experience. In this article, we’ll delve into the top digital shelf analytics platforms of 2023, and understand how they compare.
What is Digital Shelf Analytics?
Before we dive into the comparisons, let’s quickly understand what digital shelf analytics entails. Essentially, these tools help brands gain insights on their product’s performance on e-commerce platforms. This includes tracking product visibility, availability, pricing, content accuracy, and customer reviews. The ultimate goal is to ensure the right products are displayed with the right content, at the right price, and in the right places.
Fig: Components of Digital Shelf Analytics
Source: https://www.estoremedia.com/
Top Digital Shelf Analytics Platforms in 2023
1. 42Signals
A leader in e-commerce analytics, 42Signals provides an in-depth digital shelf analytics solution. The tool focuses on delivering actionable insights to brands.
Features:
- Real-time Monitoring: 42Signals provides a dashboard that captures product performance across numerous online channels, helping brands stay responsive to market changes.
- Competitive Benchmarking: This feature lets brands see how their products measure against competitors, illuminating potential areas of improvement.
- Content Optimization: 42Signals ensures that product listings are accurate, up-to-date, and engaging, increasing the likelihood of conversions.
Strengths: Beyond its feature-rich offering, 42Signals stands out for its AI-powered insights and user-friendly interface. Its ability to offer real-time analytics across a spectrum of e-commerce platforms gives brands a panoramic view of their digital shelf performance.
2. Profitero
A global leader in e-commerce analytics, Profitero integrated digital shelf analytics, shelf intelligent activation and advisory services empower brands to optimize availability, discoverability and conversion — across 1,000+ retailers in 70+ countries.
Features:
- Detect and defend against competitors bidding on your brand keywords
- Get daily out-of-stock alerts by retailer so you can quickly replenish inventory
- Track retailer product pages to make sure all product content fields are correct and visible to shoppers
- Detect minimum advertising price (MAP) violations so you can enforce control with more confidence
- Get higher ROI from your advertising by knowing which products are converting the best.
Source: www.getapp.com
Strengths: Profitero’s main strength lies in its exhaustive scanning ability, giving brands an almost real-time understanding of their digital shelf. Its specialized tools provide specific insights that many brands find invaluable.
3. Edge by Ascential
Recognized for its retail-driven insights, Edge by Ascential provides a suite of solutions that help brands optimize their e-commerce operations. Their digital shelf analytics tool is renowned for depth and accuracy.
Features:
- Retailer-specific Insights: Edge by Ascential offers analytics that are tailored to specific retailers, allowing brands to strategize accordingly.
- Content Compliance Monitoring: This tool checks product listings for accuracy and ensures they comply with retailer guidelines.
- Promotion Analytics: Understand how promotional activities are faring with detailed insights into performance and ROI.
- Inventory Monitoring: Prevent stock-outs or overstock situations by tracking inventory levels across various platforms.
Source: www.ascentialedge.com
Strengths: Edge by Ascential shines when it comes to offering retailer-specific data. Their content compliance tool ensures brands maintain a consistent and compliant digital presence across platforms. The promotion and inventory analytics further allow brands to strike the right balance in their marketing and stock management efforts.
Why 42Signals Stands Out?
While all the platforms mentioned offer a range of features, 42Signals holds its ground with a few unique propositions:
- Intuitive Interface: The dashboard is designed for easy navigation, ensuring brands can quickly get the insights they need.
- Custom Reports: Offers brands the flexibility to generate tailored reports based on unique requirements.
- Multi-platform Integration: Easily integrates with a myriad of e-commerce platforms, providing a holistic view of the digital shelf.
- Customer Support: Known for its robust customer support, ensuring brands can resolve queries quickly.
Conclusion
As e-commerce continues to evolve, having the right digital shelf analytics tool can make all the difference. It’s not just about understanding how your products are performing, but also about adapting to changes quickly. In the competitive landscape of 2023, 42Signals has made its mark by providing brands with the insights they need to thrive. Get in touch with us at sales@42signals.com for a custom demo.
