The OND season – encompassing October, November, and December – marks a significant phase in the e-commerce calendar. Characterized by major shopping events like Black

Minimum Advertised Price (MAP) policies play a crucial role in maintaining brand integrity and market stability. By setting a floor price for advertised products, brands

MAP violations, Despite falling short of its sales target, Samsung may remain the world’s largest smartphone company in 2023. According to the Korean media, the

In February 2023, Fenty Beauty, the renowned beauty brand, made waves during the Super Bowl with a groundbreaking marketing campaign, where Rihanna (owner of Fenty

In the dynamic realm of retail, staying ahead is imperative for success. As consumers become increasingly savvy, retailers must adopt innovative strategies to gain a

In the ever-evolving e-commerce landscape, staying one step ahead isn’t just about innovation; it’s about keeping pace. Many businesses focus intently on their internal metrics

With more and more consumers embracing online shopping, retailers realize the crucial importance of optimizing their digital product displays to enrich the overall customer experience

As e-commerce continues to rise in prominence and more brands strive to make their mark online, the importance of optimizing one’s digital shelf becomes even

Living in the Golden Age of Branding, businesses now possess unparalleled avenues to carve their distinct identities in the market, forging genuine connections with their

Every brand endeavors to maintain its reputation and product value in the market. An essential mechanism in achieving this goal is the Minimum Advertised Price