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Voice of Customer Analytics, E-commerce has taken the world by storm in recent years. Gone are the days when consumers solely relied on shopping in
Data is the crown jewel in retail that can unlock the doors to growth and profitability. The digital revolution has significantly transformed the retail landscape,
In e-commerce, success often hinges on your ability to accurately forecast sales and optimize inventory. Failing to do so can result in missed opportunities, excess
Let’s revisit the year 2015, a time when the Indian cosmetics landscape was far from crowded. The available brands were limited, with names like Lakme
The Amazon Great Indian Festival Sale- a sale that most Indians wait for to buy all the items they have eyed throughout the year! As
What is one of the biggest challenges facing brands today? With the abundance of e-commerce sellers and the proliferation of online shoppers, it’s becoming increasingly
In the bustling digital marketplace, standing out is like trying to shout in a crowded room. Remember the days when brand managers would rely on
What’s the importance of a MAP violation tool? In a competitive e-commerce market, manufacturers and retailers need to ensure fair competition and maintain profit margins;
Maintaining the integrity of your brand and products often means ensuring that the Minimum Advertised Price (MAP) policies are upheld by retailers and sellers. One
You know that feeling? You’re browsing on the internet, an e-commerce website, idly scrolling and find a cute pair of shoes or stumble upon a
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