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Nestlé is a global food and beverage powerhouse, renowned for its diverse product portfolio, international reach, and commitment to quality. The company stands as a leader in the consumer goods
Pricing plays a pivotal role in determining whether customers choose your store over a competitor’s. For retailers, especially in e-commerce, dynamic and intelligent pricing is crucial to success. This is
Becoming an authorized reseller for a brand carries significant weight. It’s more than just obtaining permission to sell products from a specific manufacturer or company. It symbolizes trust, credibility, and
What is Digital Shelf Analytics? With the explosion of e-commerce, the digital shelf has become the new battleground where brands compete for visibility, customer engagement, and sales. Understanding how your
Pricing is the linchpin of retail success. One of the traditional methods used in the retail world is keystone pricing, a straightforward and popular strategy that has stood the test
Amazon’s Great Freedom Sale in 2024 came and went, leaving a significant mark on the Indian retail landscape. This highly anticipated event, coinciding with India’s Independence Day, has become an
The world of e-commerce is highly competitive, especially in a diverse and price-sensitive market like India. Flipkart, one of India’s leading e-commerce platforms, has managed to capture massive attention and
Pricing a newly launched product is one of the most crucial decisions a business can make. Price too high, and potential customers may turn to competitors. Price too low, and
The days of relying solely on traditional advertising methods like print, TV, or radio are long gone. Instead, businesses must master the art of online marketing to reach their audience
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