Blogs

Pricing is the linchpin of retail success. One of the traditional methods used in the retail world is keystone pricing, a straightforward and popular strategy

The world of e-commerce is highly competitive, especially in a diverse and price-sensitive market like India. Flipkart, one of India’s leading e-commerce platforms, has managed

One of the most crucial aspects of digital evolution in the past decade has been in the way businesses approach search marketing. Digital-first brands, especially

Price alerts are a powerful tool used by both brands and individuals, though for distinct purposes. While consumers typically use a price alert to save

As consumers increasingly demand seamless shopping experiences across a variety of platforms, retailers must adapt or risk falling behind. The key to thriving in this

With consumer expectations continuously rising, even a single instance of a stockout—a situation where products are unavailable when a customer wants to purchase—can have significant

In a crowded marketplace, newcomer brands often face significant challenges in gaining visibility and establishing themselves in the minds of consumers. Building top-of-mind awareness (TOMA)