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Ecommerce market study
Category Management Process

8-Step Category Management Process

Why is Category Management Important in E-commerce? Imagine walking into a store and finding products scattered all over, without any rhyme or reason. It would

Customer Review Analysis

Analyzing Customer Reviews for Ecommerce Business

What is Customer Review Analysis Customer Review Analysis is the process of analyzing and interpreting customer reviews and feedback about products or services offered by

Customer Sentiment Analysis

Customer Sentiment Analysis – A Complete Guide

Customer sentiment analysis is the process of analyzing and understanding the emotions and opinions expressed by customers about a brand, product, or service. This analysis

How eCommerce in India has evolved and strategies to stay ahead in the market

2023: A Peek into India’s Evolving E-Commerce Market

eCommerce in India underwent a significant transformation due to the COVID-19 pandemic. While some brick-and-mortar businesses struggled during the economic downturn, online businesses generally thrived.


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