Blogs

How to Measure Share of Search: The Short Answer Share of search is the proportion of visible search results your brand occupies, across a defined keyword set, relative to all

Why the Festive Price War Is Won With Context, Not Speed Most brands lose margin during festive sales the same way: someone sees a competitor’s price drop, has no idea

Why Stock Availability During Sale Peaks Costs More Than Lost Revenue Most brands model a stockout as lost sales. Units you couldn’t ship, multiplied by price. That number is real,

What It Takes to Become a Walmart Marketplace Seller Walmart Marketplace is not Amazon with a different logo, and the sellers who treat it that way struggle. The single most

Why Grocery Ecommerce Trends Matter More Than Category Growth Total grocery spending is growing slowly. Online grocery is growing at roughly twenty times the rate of in-store, and it is

Why Target Competitor Analysis Looks Different Now For most of the past three years, the competitive question about Target was whether it could stop losing ground. That question has been

Why Instacart Advertising Rewards Structure Over Spend Most brands plateau on Instacart at roughly the same place, and it isn’t because they’re bidding too little. They plateau because they launched

Why Retail Media Network Spend Is Growing Faster Than Brand Budgets Every retailer you sell through is now also an advertising business, and most of them are asking for a

What This Article Covers on Amazon Sponsored Products Amazon Sponsored Products is the most widely used ad format on the marketplace, and most brands treat it as a bidding problem.