42Signals empowering growth in the beauty market

Unlocking Growth Potential in the Beauty Market: Realizing the Advantages of Advanced Analytics through 42Signals

Executive Summary

As competition intensifies across various channels and consumer preferences evolve rapidly, modern beauty companies must harness advanced analytics solutions to remain agile and thrive. 

Leveraging powerful features including real-time access to product availability, discontinued items, customer reviews, comparative performance metrics, and granular keyword-level insights enables consumer-first brands to better comprehend shifting landscapes and adapt quickly. 

In this study, we look at a major player in the beauty market who successfully implemented 42Signals, reaping significant rewards such as enhanced visibility and improved operational efficiency.

Solving Business Problems with 42Signals

Solving Business Problems with 42Signals
  • Lack of visibility into product availability and discontinuations

This refers to directly tracking changes in product availability across marketplaces. Without clear visibility into this information, businesses may struggle to ensure that they have enough stock to meet demand, leading to missed sales opportunities or disappointed customers.

Lack of visibility into product availability and discontinuations
  • Inadequate understanding of customer feedback and reviews

Customer feedback is a valuable source of insight for any business, yet many organizations struggle to effectively collect, analyze, and act upon it. Without a strong system for gathering and interpreting customer feedback, businesses may miss out on important trends or issues that could impact their reputation or bottom line. 

Inadequate understanding of customer feedback and reviews

Similarly, failing to monitor and respond to online reviews can lead to lost sales and damage to brand perception.

  • Inability to track share of search and keyword performance

Share of search refers to how often a particular brand or product appears in search results compared to competitors. Tracking share of search can help businesses understand how visible they are to potential customers and identify areas where they may need to improve their marketing strategy. 

Keyword performance, meanwhile, involves tracking which keywords are driving traffic to a website and optimizing product listings, descriptions, and images around those terms to improve rankings. 

  • Limited insights into competitor activities and market trends

Keeping tabs on what competitors are doing and staying up-to-date with industry trends is essential for maintaining a competitive edge. However, many businesses struggle to gather and interpret this information in a timely and accurate manner. 

Without access to real-time data and analytics, it can be difficult to make informed decisions about pricing, product development, or marketing strategies.

How 42Signals’ Features Drive Success?

How 42Signals' Features Drive Success?
  1. Self-Service Dashboards – Provided instantaneous access to vital business indicators including product availability, discontinued SKUs, customer ratings, product characteristics, and market positioning. These intuitive interfaces allowed the brand to effortlessly extract meaningful information without requiring extensive technical expertise or assistance.
  1. Share of Search Data: Allowed the brand to monitor how often their products are being searched in comparison to competitors, across different e-commerce platforms such as Nykaa, Blinkit, Amazon, Flipkart, and FirstCry.
  1. Keyword-Related Modules: Helped the brand optimize its marketing efforts by analyzing the performance of key search terms directly related to its products.
  1. Competitor Landscape Analysis: Offered detailed insights into competitors’ strategies via a competitor analysis dashboard, product offerings, and market presence, empowering the brand to identify opportunities for differentiation.
  1. Application Focus – Concentrating on app-based data versus traditional website statistics helped uncover unique insights specific to mobile shoppers who represent increasingly large portions of overall traffic.
  1. Customer Reviews – Allowed the brand to understand and learn what customers truly feel about their products, identify negative and positive sentiments, and develop a roadmap to fixing prevalent issues. 

Making Real-World Impact with 42Signals 

The aforementioned beauty brand adopted 42Signals to drive transformation and enhance operational excellence. With our product, they achieved some key results – 

Making Real-World Impact with 42Signals 
  • Improved Product Listings – Regular updates to product listings resulted in increased discoverability and engagement. This resulted in enhanced product visibility, better click-through rates, and ultimately, more conversions. The brand saw improvements in organic search rankings, resulting in greater trust and credibility among consumers.
  • Optimized Marketing Efforts – Access to granular data on keyword popularity enabled targeted promotional initiatives aimed at high-value audiences. As a result, the brand was able to create personalized campaigns that resonated with specific segments of their audience, increasing overall campaign effectiveness.
  • Reduced Operational Costs – Automation of repetitive tasks such as monitoring product availability by pin code, banner visibility, and price guardrails eliminated manual work, reducing errors and freeing up resources for higher-value activities.
  • Strategic Insights – Benchmarking against competitors revealed areas for improvement and differentiation, helping the brand refine its unique selling proposition and stand out in a crowded marketplace. It also helped the brand understand what competitor products were selling well and not so well and the gaps it could fill with the right product development and placement. 
  • Increased Market Responsiveness: With real-time data, the brand could react swiftly to changing market conditions, emerging trends, and shifting consumer preferences, ensuring that it stayed relevant and competitive.
  • Enhanced Revenue Streams: A deep understanding of application-based consumer behavior, where 90% of their revenue was generated, enabled the brand to optimize its presence and promotional strategies on these platforms. Targeted efforts towards channels generating maximum revenue translated to improved ROI and increased profit margins.

Additionally, the four modules implemented for the brand included:

  • Checking Products Availability by Pincodes: Monitoring product availability based on location ensured that the brand could deliver on its promises, avoiding disappointments and negative customer experiences.
  • Price Violations Guardrail: Each eCommerce platform had a different sales model, making it crucial to monitor price guardrails for all sub-brands. Doing so prevented losses due to incorrect pricing and maintained consistency across all sales channels in the beauty market. 
  • Banner Visibility Across Platforms: The brand wanted to track whether vendors displayed its banners to viewers, ensuring consistent messaging and visual representation throughout the user experience.
  • Share of Search: To remain competitive, the brand closely monitored its share of search relative to competitors. This benchmarking provided insights into growth opportunities and potential threats, guiding future decision-making processes.

Conclusion 

Using the 42Signals platform, this successful brand unlocked tangible benefits that improved its sales in the beauty market. 

Overall, implementing these features through 42Signals transformed the way the brand operated, setting them up for continued growth and success.

Our platform specializes in custom solutions based on your brand’s requirements. With the right approach, we can compile, refine, and share any e-commerce data that your brand requires. 
Our experts will walk you through our platform and share everything you need to get started. Schedule a demo today!

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