This involves continuously observing Amazon’s Search Engine Results Pages (SERPs) to analyze product ranking positions. It tracks your products’ visibility for target keywords and monitors which competitors are appearing above or below you. The process includes monitoring share of voice, identifying which competitors are winning top spots, and tracking the presence of sponsored ads. This intelligence is fundamental to optimizing Amazon SEO (A9 algorithm), refining PPC keyword strategies, and understanding the competitive landscape for product discovery. It answers the critical question: “When a potential customer searches for a product like mine, what do they see first?”
