Competitor website price monitoring goes beyond monitoring marketplaces to focus on the prices set by competitors on their branded websites. It involves scraping or using APIs to collect pricing data, including base price, promotional discounts, and shipping offers. This is crucial for understanding a competitor’s direct sales strategy, identifying MAP (Minimum Advertised Price) policy violations, and benchmarking your own D2C pricing. Since brands often have more control over pricing on their own sites, this data provides a clear view of their intended pricing strategy and value proposition, allowing you to position your own offerings strategically and protect your brand’s price integrity across the entire digital shelf.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
