Marketplace Price Comparing is a holistic competitive analysis practice that involves gathering pricing data for the same products from several major online marketplaces and comparing them. This helps brands and sellers understand channel-specific pricing strategies, identify the most and least competitive markets, and detect unauthorized sellers or MAP violations across different platforms. It is essential for maintaining a consistent brand price image, optimizing profitability per channel, and making strategic decisions about where to allocate inventory and advertising budget. For example, a product might command a higher price on Walmart.com than on Amazon, revealing a opportunity to maximize margin on that channel.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
