Price Benchmarking is the process of comparing your product’s price against a standard reference point to evaluate your competitive positioning and pricing strategy. This reference point can include primary competitors, market average, historical prices, or alternative substitute products. The aim is not to blindly match competitors but to inform strategic pricing decisions, assess market positioning, and identify opportunities for adjustments. Effective benchmarking relies on timely and accurate pricing data, often collected through automated tools, and plays a vital role in aligning your pricing with brand strategy and market dynamics.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
