The Beauty & Personal Care market is hyper-competitive. Without total visibility into the digital shelf, you’re losing revenue and market share. These are the critical challenges brands face daily.
Unauthorized discounts and price wars across nine or more platforms dilute your brand's premium positioning and disrupt your sales strategy.
Products showing as 'out of stock' in key pin codes lead to lost sales and customer frustration, damaging loyalty and momentum.
Are your banner ads actually visible? Are you targeting the right devices? Wasted ad spend on the wrong audience hits your bottom line hard.
Your competitors are bidding on your core keywords. Without real-time tracking, you can't defend your ranking or identify new opportunities.
CASE STUDY
A leading, fast-growing cosmetics brand, “Aura Beauty,” relied on eCommerce apps for over 90% of their revenue. While sales were strong, they lacked the data to understand the competitive landscape and optimize their digital shelf presence.
Aura Beauty needed to move beyond surface-level sales data. They wanted to understand their true ‘share of search’ for critical product keywords, monitor competitor activities, track customer reviews, and ensure their extensive product line was consistently available and correctly priced across all major apps like Nykaa, Blinkit, and Amazon.
With 42Signals, we stopped flying blind. The share of search data alone was a game-changer, allowing us to strategically reclaim our top positions. It’s the most comprehensive and user-friendly platform for any brand serious about winning in Indian eCommerce.
- Head of eCommerce, Aura Beauty
See for yourself how 42Signals can illuminate your blind spots and drive growth. Schedule a personalized demo with one of our eCommerce experts today.

Empowering clients with smart insights for a better future. Get eCommerce insights on promotions, product stocks, and market trends. 42Signals equips consumer brands with rich data to turn customer insights into retail excellence.
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