Valentine’s Day Category Insights: What Brands Must Know to Win Seasonal Demand

Track Every Launch & Trend on Sephora

See exactly which products appear in “Chosen For You”, monitor New Launches the moment they drop, and deconstruct competitor Value Sets & Sales.
Dashboard tracking Sephora new launches, Chosen For You placements, and competitor value sets and sales trends

Decoding Sephora's Discovery Engine

Visibility on Sephora isn’t just about search rank; it’s about appearing in the algorithmic recommendation widgets and “New” carousels that drive discovery.

Launch Velocity

Competitors launch fast. We track "Just Dropped" products daily to give you immediate visibility into new assortment entries.

Algorithmic Visibility

Are you appearing in "Chosen For You" or "Recommended For You"? We track these dynamic placements across different user profiles.

New Product Launch Activity (Last 30 Days)

Four Pillars of Assortment Intelligence

"Chosen For You" Tracking

ALGORITHM

Sephora’s homepage is highly personalized. We monitor which products consistently appear in the high-value “Chosen For You” and “Recommended” widgets across various buyer personas.

New Launch Radar

NEW ARRIVALS

Never miss a competitor drop. We scrape the “Just Arrived” and “New” sections daily to log every new SKU, its launch price, and its initial review velocity.

Beauty Offers & Codes

PROMOTIONS

We scrape the active “Beauty Offers” page to catalogue every running promotion. From “Free Foundation Sample” to “500 Bonus Points”, know exactly what incentives are live.

Value Set Analytics

BUNDLES

Value sets drive huge volume. We analyze the composition of competitor sets, comparing the “Stated Value” against the “Selling Price” to reveal their discounting strategy.

Sale Radar: Track "Up to 50% Off" Events

Sales are volatile. We track the 860+ items currently under the “Limited Time Sale” tab to help you benchmark your discounting strategy against Fenty, Urban Decay, and more.

Discount Depth Analysis

Are you discounting enough? We see that Fenty Beauty is slashing prices by 50% on Suede Powder Blush ($14 vs $28), while Urban Decay hovers around 30% ($16.10 vs $23).

Category Volume Tracking

Know where the volume is. Current data shows high saturation in Makeup (331 results) and Skincare (306 results), identifying where the competition is dumping stock.

High-Velocity Stockouts

Viral items like the Laneige Lip Mask ($19.20) and Touchland Sanitizers ($9.60) move fast. We track "Limited Edition" flags to predict when stock will dry up.

Average Discount by Brand
Value Set Competitive Landscape

Analyse the "Value" Strategy

Are your holiday kits competitive? We break down every Value Set in your category.

Component Analysis

We identify exactly which mini or full-size products are included in competitor bundles.

Discount Depth

We calculate the effective discount percentage of every set (e.g., "$114 Value for $66" = 42% Off).

Stock Velocity

Know which sets sell out in days versus those that linger on the shelf.

See What's Trending Before Your Competitors Do

Get full visibility into Sephora’s assortment, launches, and promotional ecosystem.

Download Valentines Day Report

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