Blogs

Have you ever opened your bathroom cabinet and realized half the stuff in there has a P&G logo on it? Tide, Gillette, Pantene, Oral-B… It’s like they’ve slowly set up

As we move deeper into 2025, it’s increasingly clear that pricing strategies are not about offering the lowest price but about positioning your brand intelligently. Those who constantly race to

In a world where a gas station on one street corner thrives while another struggles, 7-Eleven has cracked the code on staying indispensable. The secret? Hyperlocal data—a mix of real-time

Pricing teams today are overwhelmed by data. Competitor price trackers dump spreadsheets, MAP compliance tools bombard inboxes with alerts, and someone is always requesting a “heatmap thingy” for tomorrow’s leadership

Pricing is one of those things everyone wishes they had a perfect system for, but most don’t. A lot of brands still make calls based on old data or just

Let’s talk about something most businesses overlook: the hidden power of what people type into Google. Imagine knowing exactly what your customers want before they buy. That’s the magic of

What’s the need for price intelligence solutions? Let’s cut to the chase: pricing is the battleground where businesses win or lose. Picture this—your team spends weeks crafting the perfect product

Let me tell you a story. In 2019, I was working with a brand that was this close to quitting Amazon altogether. The “ergonomic office chair” listing—meticulously optimized, stuffed with

Let’s cut to the chase: price matching is a double-edged sword. On one hand, it’s a magnet for bargain-hungry shoppers. On the other, it can gut your profits if you’re