Blogs

What’s the role of digital shelf analytics? Imagine you’re in a bustling supermarket, standing in front of the cereal aisle. Rows upon rows of colorful boxes vie for your attention.

What is ‘Share of Search’?  How to Calculate Share of Search: Today’s businesses can sacrifice having a brick-and-mortar but not an online presence. Online visibility is of utmost importance as

To understand the power of retail pricing analytics, imagine yourself as an online retailer. You have a carefully curated product assortment that caters to your customers’ requirements, and you also

As children, we all remember those moments when our parents asked us to run down to the corner store to fetch some items. In those moments, we often yearned for

Introduction Maintaining a Minimum Advertised Price (MAP) policy is crucial for brands that want to maintain control over their pricing and brand image. However, enforcing MAP policies can be challenging,

Consider two smartphone manufacturers vying for supremacy. The first, pours resources into research and development, continuously refining its products. On the flip side, its competitor lags behind, sticking to the

In the realm of e-commerce, the significance of pricing transparency has grown exponentially. Many businesses are embracing this approach and leveraging digital shelf analytics to establish a solid foundation of

In today’s competitive e-commerce market, traditional fixed pricing models can sometimes fall short in optimizing revenue. Businesses that are new to online marketplaces often find it difficult to determine the

The art of pricing a product isn’t a mere arithmetic exercise; it resembles a complicated puzzle that requires immense thought, data, and analysis, all in the right combination before settling