Blogs

Get analytics tips, tutorials, and information related to your niche domain. Our blogs will help you use market insights to rank better in the category you operate in and for your company to grow.

Review analytics process analyzing customer reviews

What is Review Analytics? A Guide for Brand Managers

** TL;DR ** Review analytics is the systematic process of moving beyond simple star ratings to deeply analyze the text of customer reviews, using techniques like sentiment and aspect-based analysis

How review data impacts Amazon Buy Box visibility

How Review Scores Shape Buy-Box Wins

** TL;DR ** Winning the Amazon Buy Box, which is crucial for sales, relies on more than just having the lowest price. A powerful but often overlooked factor is your

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