As one of the most prominent players in the electronics industry, that sells various products across platforms, it is almost impossible for a brand like Samsung to track whether the sellers selling their products are registered and adhering to the MAP policies set by Samsung.
Now you might think why would Samsung keep track of its sellers? Well, here are some of the reasons why:
1) Quality Assurance: Samsung wants to make sure that customers get high-quality products. By monitoring sellers, they can ensure that their smartphones are sold through reputable channels, reducing the chances of counterfeit or subpar products reaching consumers.
2) Protecting Brand Reputation: Samsung has worked hard to build a strong brand reputation. They want to make sure that their products go through authorized sellers who uphold their brand’s image and provide good customer service. This helps maintain trust among customers.
3) Pricing Control: Samsung sets Minimum Advertised Price (MAP) policies to prevent price wars and maintain a certain level of pricing consistency among sellers. Tracking sellers helps them enforce these policies and prevent price undercutting, which can devalue their products.
4) Warranty and Support: Samsung offers warranties and customer support for their products. They need to know who their authorized sellers are to ensure that customers receive proper warranty coverage and assistance when needed.
But how would Samsung keep track of its sellers across platforms? That’s where an e-commerce analytics tool comes in that helps Samsung with Seller Intelligence.
What is Seller Intelligence you ask? Seller Intelligence collects and analyzes data about sellers, their performance, and market trends. This helps companies make smart decisions about who they partner with, how they price their products, and how to improve their overall sales strategy.
According to data from 42Signals’ Seller Intelligence, Samsung offers approximately 417 different products for sale on Amazon. These products are made available through a network of 149 different sellers.
Each of these sellers offers a unique assortment of Samsung products, spanning a wide range of prices and discount offers. Interestingly, despite all of them dealing in Samsung products, there exists a notable disparity in the ratings and feedback they receive from customers.
Such data is invaluable for Samsung, as it not only allows them to identify legitimate sellers who contribute positively to their sales and brand reputation but also serves as a crucial tool in detecting sellers who may be in violation of their Minimum Advertised Price (MAP) policies or potentially selling counterfeit or substandard products to unsuspecting customers.
By analyzing seller performance metrics and customer feedback, Samsung can pinpoint sellers with consistently high ratings and customer satisfaction. These sellers are likely to adhere to Samsung’s quality standards and pricing policies, helping to reinforce the brand’s trustworthiness and success in the market.
Conversely, the data can also uncover sellers with irregular pricing practices or numerous customer complaints. Such sellers may be engaging in unauthorized price reductions or distributing counterfeit Samsung products. Identifying these sellers allows Samsung to take appropriate actions, such as enforcing MAP policies, legal actions, or revoking authorization, to protect its brand integrity and safeguard customers from potential harm.
