Merchandising in an e-commerce context refers to strategically promoting and presenting products online to maximize sales. It involves activities such as product categorization, display optimization with high-quality visuals and descriptions, search and navigation enhancements, promotional strategies, and personalized recommendations like cross-selling and upselling. Effective e-commerce merchandising relies heavily on data insights from customer behavior, search trends, and sales performance to continually refine the shopping experience and improve conversion rates.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
