The Product Detail Page (PDP) is the core page on an e-commerce site that presents all critical information about a product. It helps shoppers evaluate, trust, and decide to purchase. A well-optimized PDP includes clear titles, detailed specs, high-quality images or videos, social proof like reviews, price and shipping info, strong CTAs, and upsell suggestions. This page directly impacts conversion rates, making its design and content a key area for ongoing A/B testing and optimization.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
