This process involves automatically monitoring the pricing data on Swiggy Instamart to track fluctuations, promotional offers, and everyday low prices. It is a critical component of competitive intelligence in the Indian q-commerce market. By tracking prices over time, brands can understand Instamart’s pricing strategy, ensure their products are competitively positioned, and quickly respond to competitor price changes or promotions. This monitoring helps in maintaining margin control, planning promotional campaigns in sync with the platform, and protecting brand value by identifying any unauthorized discounting of their products on one of India’s leading grocery delivery apps.
