This involves continuously tracking the Zepto platform not just for prices, but for the entire product dataset. It alerts brands to new product listings by competitors, changes to product categorization, updates to product images or descriptions, and fluctuations in real-time availability. In the fast-paced q-commerce environment, where catalogues can change daily, this monitoring is vital for ensuring a brand’s products are listed correctly, tracking competitor launches, and understanding the overall assortment strategy of a key player like Zepto. It provides a complete picture of how a product and its competitors are represented on a platform known for its 10-minute delivery promise.
Return on Ad Spend (ROAS)
A metric that measures the revenue earned for every dollar spent on advertising. (Revenue from Ad Campaign / Cost of Ad Campaign).
