Blogs

Beyond merely assigning numerical values to products, pricing serves as a strategic tool that can profoundly influence a company’s profitability. An exceptionally effective approach in this regard is incorporating retail

Boxing Day celebrated on the 26th of December, carries immense importance for global shoppers. This day is characterized by a sense of thrill, eager anticipation, and an undeniable desire to

In today’s rapidly evolving digital marketplace, e-commerce brands are not just participants but pioneers in shaping consumer trends and preferences. As the digital landscape continuously reshapes itself, staying ahead in

Data is a game-changer tool for e-commerce businesses. Every click, cart addition, and customer scroll tells a story, revealing patterns that can transform raw metrics into a roadmap for dominance.

The OND season – encompassing October, November, and December – marks a significant phase in the e-commerce calendar. Characterized by major shopping events like Black Friday, Cyber Monday, and the

Minimum Advertised Price (MAP) policies play a crucial role in maintaining brand integrity and market stability. By setting a floor price for advertised products, brands ensure that their products are

MAP violations, Despite falling short of its sales target, Samsung may remain the world’s largest smartphone company in 2023. According to the Korean media, the company is on track to

In February 2023, Fenty Beauty, the renowned beauty brand, made waves during the Super Bowl with a groundbreaking marketing campaign, where Rihanna (owner of Fenty Beauty) used her blotting powder

In the ever-evolving e-commerce landscape, staying one step ahead isn’t just about innovation; it’s about keeping pace. Many businesses focus intently on their internal metrics and customer feedback, often overlooking