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What’s Brand Competitor Analysis? To understand the need for brand competitor analysis, let’s look at an example. For an emerging digital-first or brick-and-mortar business, conducting market research is a crucial
The growth of the ecommerce industry has been exponential in recent years, with retail and ecommerce sales projected to exceed 6 trillion US dollars this year, up from 5.7 trillion
Ecommerce has emerged as one of the fastest-growing industries in the world, and India is no exception. According to recent studies, the Indian ecommerce market is expected to reach a
The retail sector has been on a rollercoaster ride with multinational and local brands competing to establish their digital space worldwide. Painfully enough while surviving the recent pandemic, retail had
Competitor price tracking can be considered a reliable yardstick of measurement that brands employ to gauge the effectiveness or ineffectiveness of competitor strategies compared to their own. It’s the process
E-commerce has made shopping more convenient than ever before. With just a few clicks, customers can order anything they want from anywhere in the world. While this has been a
Imagine walking down the aisle of a supermarket in the pre-ecommerce era, picking up products from brands like Tide, Dove, and Nescafé. These familiar names were all part of the
Pricing is a critical component of any successful ecommerce business. It can make or break your business, and it is essential to set the right price to attract and retain
Pricing is the primary criterion for 60% of consumers when making a purchase decision, according to a study by Prisync, making it a critical factor for brands to determine e-commerce
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