NikkieTutorials- Pride Month

Pride Month: A People Series Nikkie Tutorials’ Successful Brand

In celebration of Pride Month, we’re highlighting individuals who inspire us through their authenticity and advocacy for inclusivity and self-expression. Today, we turn our spotlight towards one of the most influential beauty vloggers in the world—Nikkie de Jager, known online as NikkieTutorials

From becoming a prominent figure in the YouTube community to launching her makeup line, let’s explore her inspiring journey to commemorate Pride Month while embracing her identity along the way.

The Beginnings of NikkieTutorials

Born on March 2nd, 1994, in the Netherlands, Nikkie started experimenting with makeup when she was only a teenager. She discovered that playing around with colors and textures helped her express herself creatively during challenging times. 

At age 14, Nikkie began filming makeup tutorials and sharing them on YouTube under the name ‘NikkieTutorials.’ Little did she know back then that these humble beginnings would lead to millions of followers across various platforms.

Despite achieving digital stardom, Nikkie faced several challenges throughout her career. One such hurdle occurred in 2017 when a Czech Republic-based cosmetics brand used images from her popular “Power of Makeup” tutorial to promote their products without seeking prior approval. 

Displaying resilience and integrity, Nikkie addressed the situation head-on in another video, emphasizing the importance of respecting artists’ rights and boundaries.

NikkieTutorials Yutibe Channel

Image Source: 

A Turning Point: NikkieTutorials Coming Out As Transgender 

On January 13th, 2020, Nikkie took a significant step forward in her life story by publicly coming out as transgender via a heartfelt video titled “I’m Coming Out.” The revelation came after being blackmailed by someone threatening to expose her truth without her consent. Instead of letting fear control her narrative, Nikkie chose empowerment and honesty, stating:

“When I was younger, I was born in the wrong body, which means that I am transgender… Filming this video today is scary but liberating; I am free, and I am me… I need you to understand that nothing changes about me. I’m still Nikkie. And I am proud.”

NikkieTutorials Coming Out Video

Image Source: Youtube

Embracing Change and Continued Success

Following her courageous decision, Nikkie received immense support from fans worldwide, further solidifying her status as a role model within both the LGBTQ+ and beauty communities. Since then, she has continued making strides in her career, including appearing as a guest judge on RuPaul’s Drag Race UK Season Two and joining forces with Marc Jacobs Beauty as its Global Artistry Advisor.

Nikkie for RuPaul's Drag Race as a judge

Image Source: CapitalFM

NikkieTutorials: Entrepreneurship and Expansion

As part of her ever-growing empire, Nikkie launched her highly anticipated debut skincare makeup line, ‘Nimya by Nikkie Tutorials‘, in late 2021. Exclusive to Douglas retail stores in Germany and Austria, the extensive range includes eyeshadows, lipsticks, highlighters, eyeliners, mascaras, and foundations. 

Each item reflects her personal style and preferences, offering consumers accessibility and versatility through diverse shade ranges tailored to suit various skin tones.

Additionally, Nikkie collaborated with numerous prestigious brands before releasing her line, including OFRA Cosmetics, BEAUTY BAY, and Too Faced. These partnerships resulted in limited edition collections featuring iconic products like liquid lipsticks, eyeshadow palettes, and highlighters, providing customers globally with opportunities to experience her creative vision firsthand.

Nimya by Nikkie Tutorials

Image Source: Nikkie de Jager Launches Beauty Brand Nimya 

Monetization and Impact

According to estimates based on her viewership statistics and follower count, Nikkie likely earns between $100,000-$1.5 million annually from her YouTube channel alone.

Furthermore, given her substantial influence within the beauty realm, additional income sources may stem from sponsorship deals, appearances, masterclasses, and speaking engagements. 

Overall, NikkieTutorials’ impact transcends beyond mere numbers, leaving an indelible mark on the lives of those touched by her artistry, positivity, and genuine nature. 


In celebration of Pride Month, Nikkie de Jager’s brand is a beautiful success story serving as inspiration. Her evolution from aspiring beauty enthusiast to renowned influencer is a testament to the potential reach afforded by digital platforms like YouTube. Despite facing adversities along the way, she remains committed to promoting self-acceptance and artistic freedom while continuing to expand her business ventures. 

Ultimately, NikkieTutorials stands not only as a trailblazer in the realms of beauty and entrepreneurship but also as a beacon of hope, encouragement, and inspiration for anyone daring enough to dream big.

Happy Pride Month! 

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