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What is MAP Pricing? MAP pricing, or Minimum Advertised Price, is a pricing policy that sets the lowest price that a retailer can advertise a product for sale. This policy
What’s Brand Competitor Analysis? To understand the need for brand competitor analysis, let’s look at an example. For an emerging digital-first or brick-and-mortar business, conducting market research is a crucial
The growth of the ecommerce industry has been exponential in recent years, with retail and ecommerce sales projected to exceed 6 trillion US dollars this year, up from 5.7 trillion
Ecommerce has emerged as one of the fastest-growing industries in the world, and India is no exception. According to recent studies, the Indian ecommerce market is expected to reach a
The retail sector has been on a rollercoaster ride with multinational and local brands competing to establish their digital space worldwide. Painfully enough while surviving the recent pandemic, retail had
Competitor price tracking can be considered a reliable yardstick of measurement that brands employ to gauge the effectiveness or ineffectiveness of competitor strategies compared to their own. It’s the process
E-commerce has made shopping more convenient than ever before. With just a few clicks, customers can order anything they want from anywhere in the world. While this has been a
Imagine walking down the aisle of a supermarket in the pre-ecommerce era, picking up products from brands like Tide, Dove, and Nescafé. These familiar names were all part of the
Pricing is a critical component of any successful ecommerce business. It can make or break your business, and it is essential to set the right price to attract and retain
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