Social media
Share of Voice: A Complete Guide
What is Share of Voice SOV is a metric that measures a brand’s or company’s share of the total online conversation or advertising space within
February 23, 2023
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Blogs
Get analytics tips, tutorials, and information related to your niche domain. Our blogs will help you use market insights to rank better in the category you operate in and for your company to grow.
Social media
The Essential Guide to Voice of the Customer
What is Voice of the Customer Voice of the Customer (VOC) refers to the process of capturing and analyzing the needs, wants, and expectations of
February 23, 2023
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Digital Shelf Analytics
How Data is Transforming the Customer Experience in Retail
In recent years, the importance of customer experience in retail has become increasingly important as consumers are even more demanding in terms of what they
February 21, 2023
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Technology
Social Commerce is Everywhere – The Way Brands Interact with Customers
On one hot sunny day, you open the Google search console, search for “white shirt for summers”, and look at the images and websites that
January 31, 2023
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Technology
Web Data is the Future of eCommerce
The future of eCommerce is exciting. The top trends in this market space look promising for newbie retailers to find their niche, for established retailers
January 20, 2023
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Business
2023: A Peek into India’s Evolving E-Commerce Market
eCommerce in India underwent a significant transformation due to the COVID-19 pandemic. While some brick-and-mortar businesses struggled during the economic downturn, online businesses generally thrived.
January 16, 2023
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Business
Insights to Impact – How to Boost Sales with Retail Data Analytics
The information available on retail websites can reveal insights into important parameters like store and product performance, inventory management, and to an extent consumer sentiment.
January 5, 2023
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Digital Shelf Analytics
Improve Share of Search to Win More Consumers
Today we have many tools to understand online consumer behavior, starting from what page they landed on and how they have navigated through the website
December 22, 2022
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Technology
Fashion eRetail and Metaverse: The Evolution, Future and Trends
Spending time in the virtual world has become an irrefutable part of iGeneration or the post-millennials. Today we see businesses building a retail brand presence
December 7, 2022
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Business
ONDC and its Impact on Indian eCommerce
ONDC stands for Open Network for Digital Commerce – an innovative concept brought to fruition to enable businesses connect directly with end users regardless of
November 15, 2022
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