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In February 2023, Fenty Beauty, the renowned beauty brand, made waves during the Super Bowl with a groundbreaking marketing campaign, where Rihanna (owner of Fenty Beauty) used her blotting powder
The digital shelf has become the new frontier for businesses striving to stay competitive in e-commerce. An efficiently optimized digital shelf can greatly influence your online store’s success by making
Customer-centricity is the key to success. Understanding and effectively listening to your customers has become more crucial than ever. This is where Voice of Customer (VoC) analytics comes into play.
In the ever-evolving e-commerce landscape, staying one step ahead isn’t just about innovation; it’s about keeping pace. Many businesses focus intently on their internal metrics and customer feedback, often overlooking
With more and more consumers embracing online shopping, retailers realize the crucial importance of optimizing their digital product displays to enrich the overall customer experience and drive sales. Why is
As e-commerce continues to rise in prominence and more brands strive to make their mark online, the importance of optimizing one’s digital shelf becomes even more significant. Digital shelf analytics
Why does brand monitoring matter? Living in the Golden Age of Branding, businesses now possess unparalleled avenues to carve their distinct identities in the market, forging genuine connections with their
The festive season brings along multiple sales across various e-commerce platforms, especially Amazon. Previously we made a brand comparison between 2 of the budget-friendly smartphones in India, but with the
Every brand endeavors to maintain its reputation and product value in the market. An essential mechanism in achieving this goal is the Minimum Advertised Price (MAP). MAP serves as the
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