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What is MAP Monitoring? Minimum Advertised Price (MAP) monitoring refers to the process of monitoring and enforcing the MAP policy set by manufacturers or brands. The purpose of MAP monitoring
What is Category Management Category Management is a process commonly used in retail and eCommerce industries, where similar products are grouped together into separate categories to streamline their performance management.
What is eCommerce Price Monitoring? Ecommerce price monitoring refers to tracking and analyzing the prices of products sold by online retailers. eCommerce price tracker helps businesses to stay competitive by
What is Dynamic Pricing Dynamic pricing in retail refers to the practice of adjusting the prices of products in real-time based on various factors such as supply and demand, competitor
What is Competitive Pricing? Competitive pricing is a strategy used by companies to set their prices based on their competitors’ prices, while maintaining profitability. To implement this strategy, companies need
What is eCommerce Price Tracking Ecommerce price tracking is used by businesses to monitor and analyze the prices of products sold by other online retailers. This is typically done using
The last time I purchased a mobile, I distinctly remember the entire process right from shortlisting models to exploring the models to purchasing the mobile. The first thing that I
What is Share of Voice Share of Voice (SOV) is a metric that measures a brand’s or company’s share of the total online conversation or advertising space within a particular
What is Voice of Customer Analysis? Voice of Customer Analysis (VoC) refers to the process of capturing and analyzing the needs, wants, and expectations of customers to improve a product
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