Price Intelligence Tools are software platforms that automate the process of competitor price tracking and analysis. These tools collect data using bots or APIs, normalize it to match internal SKUs, and visualize trends through dashboards and alerts. Advanced tools also include predictive analytics and AI-powered recommendations. By automating this process, businesses can react faster to market changes, optimize pricing, and make data-driven decisions to maximize profit or capture market share in highly competitive environments.
Additional resources:
Retail Price Intelligence to Optimize Pricing
ECommerce Product Data and Marketplace Prices