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With the rise of social media and online review platforms, customers have the power to shape public perception about a business or product with just a few clicks. As a
Entering a new market can be a daunting task for any brand, especially for newcomers. However, with the right penetration pricing strategy, new brands can successfully penetrate the market, gain
What is a Pricing Strategy? Pricing strategies are critical components that determine a company’s position in the market and its ability to generate profit. These strategies are methods or models
Online shopping has become increasingly popular in recent years, and consumers constantly seek ways to save money while getting the best deals possible. One such way is by utilizing a
What is Geomarketing? Geomarketing is a strategic marketing approach that incorporates geographic intelligence into various aspects of marketing. At its core, it involves: This approach enables businesses to deliver more
With tough competition in the marketplace, it can be challenging for new companies to gain traction and thrive against established competitors. However, several years ago, one budding business managed to
As competition intensifies across various channels – especially the beauty market – and consumer preferences evolve rapidly, modern beauty companies must harness advanced analytics solutions to remain agile and thrive.
Companies today often sell their products through various channels to reach as many customers as possible. These channels can include direct sales, online marketplaces, authorized retailers, and more. However, when
What is Share of Search? Share of Search is a powerful metric that represents the percentage of searches a brand captures in comparison to its competitors for specific keywords. This
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