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Pricing is the linchpin of retail success. One of the traditional methods used in the retail world is keystone pricing, a straightforward and popular strategy that has stood the test
Amazon’s Great Freedom Sale in 2024 came and went, leaving a significant mark on the Indian retail landscape. This highly anticipated event, coinciding with India’s Independence Day, has become an
The world of e-commerce is highly competitive, especially in a diverse and price-sensitive market like India. Flipkart, one of India’s leading e-commerce platforms, has managed to capture massive attention and
Pricing a newly launched product is one of the most crucial decisions a business can make. Price too high, and potential customers may turn to competitors. Price too low, and
The days of relying solely on traditional advertising methods like print, TV, or radio are long gone. Instead, businesses must master the art of online marketing to reach their audience
One of the most crucial aspects of digital evolution in the past decade has been in the way businesses approach search marketing. Digital-first brands, especially those on Amazon, face unique
Price alerts are a powerful tool used by both brands and individuals, though for distinct purposes. While consumers typically use a price alert to save money and time by tracking
From small startups to established enterprises, selling on major e-commerce platforms offers unparalleled opportunities to reach a global audience. However, to truly thrive in this competitive landscape, businesses must understand
What are omnichannel retailers? Let’s understand the basics first. As consumers increasingly demand seamless shopping experiences across a variety of platforms, retailers must adapt or risk falling behind. The key
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