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Half of the retail executives, according to Deloitte, predict that consumers will place greater emphasis on price than brand loyalty by 2024, highlighting a significant change in buyer behavior. Given
In 2022 alone, there were a total of 268 million digital buyers in the United States and by 2025, this number is likely to reach 285 million. This means it’s
What is Share of Search? Share of Search is a metric that measures the relative visibility and presence of a brand or product in online search results compared to its
Although it may come as a surprise, approximately 71% of modern consumers expect personalization and businesses to understand their unique requirements and expectations. Due to the accelerated expansion witnessed year
Ecommerce businesses are booming, and with good reason. The convenience of online shopping has made it easier for consumers to purchase products from the comfort of their own homes. However,
The e-commerce world is fiercely competitive, and success heavily depends on giving customers the best shopping experience possible. Every aspect, from what you sell to how your website looks, needs
In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections dictate a 39 per cent growth expected to surpass eight trillion dollars by 2027. That’s how
Projecting forward to 2027, forecasts indicate that eCommerce will soon account for nearly a quarter of global retail sales, building upon the impressive foundation laid in 2023 when online sales
Imagine two competing online stores selling similar artisan coffee. One relies on intuition for pricing, product placement, and marketing strategies. The other uses data analytics to understand customer preferences, optimal
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