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The consumer packaged goods (CPG) sector has witnessed a significant transformation with the rise of e-commerce and the widespread shift to online shopping. As more consumers embrace the convenience and
In today’s highly competitive business landscape, staying informed about your competitors’ pricing strategies is crucial for making informed decisions and maintaining a competitive edge. Implementing an effective competitor price monitoring
What is MAP Pricing? MAP pricing, or Minimum Advertised Price, is a pricing policy that sets the lowest price that a retailer can advertise a product for sale. This policy
What’s Brand Competitor Analysis? To understand the need for brand competitor analysis, let’s look at an example. For an emerging digital-first or brick-and-mortar business, conducting market research is a crucial
The growth of the ecommerce industry has been exponential in recent years, with retail and ecommerce sales projected to exceed 6 trillion US dollars this year, up from 5.7 trillion
Ecommerce has emerged as one of the fastest-growing industries in the world, and India is no exception. According to recent studies, the Indian ecommerce market is expected to reach a
The retail sector has been on a rollercoaster ride with multinational and local brands competing to establish their digital space worldwide. Painfully enough while surviving the recent pandemic, retail had
If you’re an ecommerce or brand owner, you know that keeping your products in stock is key to driving sales and revenue. But what happens when your products go out
Do you ever feel like your business is in a constant battle with competitors for market share and customer loyalty? If so, you’re not alone. In today’s fast-paced business landscape,
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