Price Intelligence is the process of collecting and analyzing real-time pricing data from the market and competitors to guide dynamic pricing decisions. It starts with automated data collection, followed by enrichment and normalization, and ends with actionable insights to improve competitiveness and profitability. Price intelligence tools may also trigger real-time repricing strategies. This practice helps businesses respond to market trends, identify opportunities, comply with pricing policies, and stay competitive in fast-moving sectors like e-commerce.
