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In the last decade or so, the Indian beauty market has undergone a drastic seismic shift. Beauty companies did exist, but the actual customer pool was small and the range
Let’s talk about oats. Seems simple, right? But behind that iconic Quaker man’s smile lies one of the trickiest balancing acts in the grocery business. For over a century, Quaker
Online shopping has switched from a nice-to-have service to an extremely competitive space. With the ecommerce industry developing so drastically, customers aren’t interested in reviewing and looking at every listing.
A competitor’s seemingly minor price shift can trigger a cascade of lost sales, eroded margins, and damaged brand perception. Waiting hours, let alone days, to react is akin to commercial
If you’re running a successful ecommerce brand today, doing it without product analytics may feel akin to living without the internet. While possible, it’s certainly not easy. Ecommerce product analytics
Many companies today focus on bold advertising, packed product features, and intense sales strategies to stay ahead. But sometimes, the biggest wins come from something far simpler — listening to
Let’s talk about something that keeps brands on edge: finding out their flagship product is being hawked for 30% off by some fly-by-night seller on Amazon. Or discovering an authorized
Walk into any supermarket in the world and you will likely not walk out without seeing the Kellogg’s cereal box in its classic red, orange, and yellow colors. While the
The global fast fashion industry operates at a velocity unmatched in retail. Weekly revolutions in patterns, fits, colours, and garment structures – particularly in high-rotation categories like dresses and t-shirts
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