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With more and more consumers embracing online shopping, retailers realize the crucial importance of optimizing their digital product displays to enrich the overall customer experience and drive sales. Why is
As e-commerce continues to rise in prominence and more brands strive to make their mark online, the importance of optimizing one’s digital shelf becomes even more significant. Digital shelf analytics
Why does brand monitoring matter? Living in the Golden Age of Branding, businesses now possess unparalleled avenues to carve their distinct identities in the market, forging genuine connections with their
The festive season brings along multiple sales across various e-commerce platforms, especially Amazon. Previously we made a brand comparison between 2 of the budget-friendly smartphones in India, but with the
Every brand endeavors to maintain its reputation and product value in the market. An essential mechanism in achieving this goal is the Minimum Advertised Price (MAP). MAP serves as the
Over time, the way we shop has undergone a significant transformation, particularly with the emergence of E-commerce Insights, reshaping how consumers interact with the market. Recognizing this changing terrain is
In the competitive world of marketing and advertising, understanding where your brand stands relative to competitors can be invaluable. Enter the concept of “Share of Voice” (SOV). Though the term
In today’s hyperconnected digital age, businesses are navigating a labyrinth of consumer expectations, where a single misstep can lead to lost loyalty or viral backlash. Voice of the customer analytics
The holiday season has forever held a special charm for both shoppers and businesses. Imagine this: a snug evening, a steaming cup of hot cocoa, and the gentle radiance of
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