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If you’re selling products online or in-store, chances are that you’re drowning in data. But not all analytics tools are created equal. Some spit out fancy charts but leave you
In 1971, Coca-Cola aired its iconic “Hilltop” ad, featuring a global choir harmonizing “I’d Like to Buy the World a Coke.” The song’s utopian vision masked a grittier truth: Coca-Cola
The consumer packaged goods (CPG) industry is racing against time. With shoppers demanding faster deliveries, personalized experiences, and seamless online-to-offline interactions, brands are scrambling to stay relevant. The secret weapon?
In the cutthroat world of direct-to-consumer (D2C) eCommerce, profit margins often hang by a thread. Rising ad costs, supply chain hurdles, and customers relentlessly hunting for deals make it tough
To rank at the top of Amazon’s search results, a crucial requirement is Amazon search optimization. Working with several ecommerce brands has helped us see how small tweaks to listings
Picture this: A customer in Madrid stumbles upon your product on Amazon, while an algorithm in Chicago adjusts a competitor’s discount milliseconds before a holiday sale goes live. Meanwhile, a
Let’s talk about what it meant if you ran out of toilet paper at 10 PM. Five years ago, this meant an awkward dash to the 24-hour convenience store. Today?
What’s the need for retail price intelligence? Image Source: Flipkart You’ve spent weeks picking out great products, building a clean, professional-looking store, and maybe even running some ads. But sales?
In 2023, Amazon reported that sellers using advanced analytics tools grew revenue 2.3x faster than those relying on intuition alone. Yet, despite the $6.3 trillion global ecommerce market, fewer than
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