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In Amazon’s hyper-competitive arena, Share of Voice (SOV) is critical. Amazon share of voice determines how often your product appears in search results, ads, and customer conversations compared to rivals.
In the cutthroat world of modern business, resting on your laurels is a surefire way to lose ground. Competitors are always lurking, ready to capitalize on your blind spots. But
Pricing is the battleground of e-commerce. The moment a customer lands on your product page, they’re likely comparing prices elsewhere. And with marketplaces like Amazon, Walmart, and Shopify making price
If you’ve scrolled through TikTok, browsed Amazon’s “Home & Kitchen” section, or lingered in a coffee shop lately, you’ve likely spotted two names dominating the reusable drinkware scene: Stanley and
Let’s be honest—shoppers today are ruthless. They want their avocado toast delivered before they finish brushing their teeth, expect websites to read their minds, and will drop a brand in
Competitor pricing data has become a turning point in the way businesses understand pricing strategies and use it to price products and services rightly. With the marketplace getting overcrowded by
A business can be severely impacted by prices. If set too high, clients may gravitate towards competitors. On the other hand, if set too low, a business may not be
With global e-commerce sales projected to surpass $6.5 trillion by 2025, businesses can no longer rely on intuition alone. Considering that, ecommerce product data has to be prompt and comprehensive
In 2023, Stanley, a 110-year-old brand once synonymous with rugged outdoor gear, pulled off a marketing miracle. Its iconic Stanley Cup—no, not the NHL trophy—became a viral sensation, transforming from
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