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In the world of consumer packaged goods (CPG), the pace never lets up. Shelf space is limited, consumer preferences shift fast, and loyalty can disappear overnight. What gives one brand
Have you ever opened your bathroom cabinet and realized half the stuff in there has a P&G logo on it? Tide, Gillette, Pantene, Oral-B… It’s like they’ve slowly set up
In e-commerce, pricing often decides who wins. You might have everything else right, but if a competitor quietly drops their price, that alone can tip the scale. Staying on top
As we move deeper into 2025, it’s increasingly clear that pricing strategies are not about offering the lowest price but about positioning your brand intelligently. Those who constantly race to
In a world where a gas station on one street corner thrives while another struggles, 7-Eleven has cracked the code on staying indispensable. The secret? Hyperlocal data—a mix of real-time
Pricing teams today are overwhelmed by data. Competitor price trackers dump spreadsheets, MAP compliance tools bombard inboxes with alerts, and someone is always requesting a “heatmap thingy” for tomorrow’s leadership
Let’s say someone’s ready to buy your best-selling product. They look it up online—only to find it’s out of stock. Meanwhile, a very similar product from a competitor (even more
Picture this: you’re browsing online for a sleek pair of wireless headphones. On Amazon, you find “Noise-Canceling Bluetooth Headphones – Midnight Black.” Later, on eBay, you stumble across “Premium Wireless
Pricing in ecommerce can be tricky. It’s part psychology, part strategy, and a whole lot of intuition. Sure, AI tools like demand forecasting or predictive analytics can process data faster
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