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Drunk Elephant founded by Tiffany Masterson in 2012 took the skincare world by storm with its unique approach. In their story, she says, “I was a frustrated, confused brand-hopper searching
The beauty industry is a bustling arena where new players continuously strive to make their mark. With so many brands jostling for attention, it takes something truly unique to stand
The festive season brings along multiple sales across various e-commerce platforms, especially Amazon. Previously we made a brand comparison between 2 of the budget-friendly smartphones in India, but with the
The Indian beauty market is one of the most vibrant sectors in the country’s economy, with consumers constantly seeking new and innovative products. Within this competitive environment, Sugar Cosmetics has
The Amazon Great Indian Festival Sale is arguably one of the most highly anticipated shopping events in India. Every year, millions of shoppers eagerly wait for this grand sale to
Amidst the glitzy world of cosmetics, where numerous brands compete for the spotlight, GlamourGlow (a pseudonym for confidentiality) has always succeeded in making a memorable impression. Renowned for their exceptional
Biotique on Amazon Understanding a brand’s presence on e-commerce platforms is crucial. One of the key metrics that businesses need to focus on is the “Share of Search.” It is
As one of the most prominent players in the electronics industry, that sells various products across platforms, it is almost impossible for a brand like Samsung to track whether the
When we think about iPhones, we often picture them as having beautiful, colorful screens and excellent cameras. Some of us might even want to buy one mainly because of its
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